Figure 22-5 -Figure 22-5 Above,the Market-Product Grid Labeled "A" Illustrates Which of Which

question 61

Multiple Choice

Figure 22-5
-Figure 22-5 above,the market-product grid labeled "A" illustrates which of the following market-product strategies?

• A) full coverage
• B) market specialization
• C) product specialization
• D) selective specialization
• E) market-product concentration

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Definitions:

Product Samples

Free or low-cost portions of a product distributed to consumers to try before making a purchase decision, serving as a promotional tool.

Premiums

Items offered for free or at a reduced price as an incentive to purchase a product or to reward loyal customers.

Sales Promotion Expenditures

The financial investment allocated towards marketing strategies and campaigns designed to increase immediate consumer demand and stimulate sales of a product or service.

Consumer-Oriented Sales Promotions

Marketing strategies aimed at inducing consumers directly to purchase products through methods such as coupons, discounts, and contests.