Problems That Emerge in a Firm's Strategic Marketing Process Include

question 250

Multiple Choice

problems that emerge in a firm's strategic marketing process include: (1) bad news is filtered out as information goes up the line to give top management a very rosy picture; (2) plans are based on very poor assumptions about environmental forces; (3) planners and their plans may have lost sight of their customers' needs; (4) __________; and (5) line operating managers often feel no sense of ownership in implementing the plans.

• A) there is poor communication between the firm and its stakeholders
• B) too much time and effort may be spent on data collection and writing plans that are too complex to implement
• C) there is a lack of leadership
• D) although management says they are behind the plans, they do not allocate resources to the degree necessary for success
• E) plans can be thwarted by disgruntled employees, other departments, or competitors

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Definitions:

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, education level, or marital status to target specific consumer groups.