Procter & Gamble Uses Category Managers to Organize by "Global

question 7

Multiple Choice

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care.Cutting across country boundaries,these global business units implement standardized worldwide pricing,marketing,and distribution strategies.The baby care category manager would have

• A)completely different duties from the brand manager.
• B)profit and loss responsibility for all baby care products in the line.
• C)to use persuasion as opposed to direct authority to get any goals achieved.
• D)no authority over functions,except marketing,that affects baby care products.
• E)no authority on U.S.baby care product sales.

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Definitions:

Sieve-Tube Members

Plant cells that are part of the phloem and responsible for transporting sugars and other nutrients throughout the plant.

Apical Meristem

The growth region in plants found at the tips of roots and shoots, responsible for primary growth.

Parenchyma

Fundamental tissue in plants responsible for photosynthesis, storage, and tissue repair, consisting of living cells with diverse functions.

Monocot

A group of flowering plants whose seeds typically contain only one embryonic leaf, or cotyledon.