General Mills Uses a Marketing Structure in Which One Person

question 107

Multiple Choice

General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product.For instance,one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal,Cheerios.This person,who takes responsibility for the success or failure of the marketing of Cheerios,is called a(n) __________.

• A)key strategist
• B)product manager
• C)line advisor
• D)marketing advisor
• E)account executive

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Definitions:

Reverse Stock Split

A corporate action in which a company decreases the number of its existing shares, which increases the share price proportionally, often done to meet stock exchange listing requirements.

Equity

The value of ownership interest in a company, calculated as the difference between its assets and liabilities.

Share Repurchase

A program by which a company buys back its own shares from the marketplace, reducing the amount of outstanding stock.