Advertising with a Coupon, Using a Toll-Free Number, Exhibiting at Trade

question 301

Multiple Choice

Advertising with a coupon, using a toll-free number, exhibiting at trade shows, using e-mail, and making cold calls are all activities that would take place during the ________ stage of the personal selling process.

• A) data mining
• B) preapproach
• C) approach
• D) presentation
• E) prospecting