Large,packaged Goods Marketers Like Procter & Gamble,Kraft,and Pillsbury Have Used

question 238

Multiple Choice

large,packaged goods marketers like Procter & Gamble,Kraft,and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation.Which of the following is the key advantage of this system?

• A) Product managers have relatively little authority.
• B) Product managers are short-term in their orientation.
• C) Product managers have direct responsibility for research and development of new products.
• D) Product managers assume profit-and-loss responsibility for the performance of the product line.
• E) Product managers have line responsibility over sales managers.

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Definitions:

Conservation Behaviors

Actions and practices undertaken by individuals or groups aimed at protecting the natural environment and conserving resources for future generations.

Environmental Damage

The degradation or harm caused to the natural environment due to human activities, pollution, or natural disasters, impacting ecosystems and biodiversity.

Reciprocity

The practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another.

Work Performance

The effectiveness and efficiency with which an individual or group accomplishes their assigned tasks and goals.