Tiny Navigon Included Free Traffic Updates with Its Portable Navigation

question 4

Multiple Choice

Tiny Navigon included free traffic updates with its portable navigation devices by tapping into FM radio stations from major cities that make up a central database of traffic information. How did this strategy impact them?

• A) It improved their operations management.
• B) It improved customer relationship.
• C) It lowered their total revenue.
• D) It gave them a competitive advantage.

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Definitions:

Responsibility

Responsibility refers to the state or fact of having a duty to deal with something or of having control over someone.

Social Roles

The part individuals play in a society or in a group, defined by expectations, duties, and responsibilities.

Implosive

A therapeutic technique involving exposure to anxiety-provoking stimuli until the stimuli no longer produce the anxious response.

Consciousness Raising

The process of developing a greater understanding of personal or societal issues, often used in social movements to increase awareness.