Permission Marketing Refers to

question 96

Multiple Choice

Permission marketing refers to

• A) the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
• B) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• C) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
• D) the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• E) a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.

---

Definitions:

Autonomic Ganglion

A cluster of nerve cells that are part of the autonomic nervous system, which controls involuntary bodily functions.

Effector Organ

Any organ or tissue that responds to nerve impulses by performing a specific function, such as a muscle contracting or a gland secreting hormones.

Sympathetic Effect

The body's response to stress, often described as the "fight or flight" reaction, mediated by the sympathetic nervous system.

Increased Heart Rate

A condition where the heart beats more times per minute than the normal range, which can occur due to various factors.