Companies That Successfully Employ Permission Marketing Adhere to Three Rules

question 152

Multiple Choice

Companies that successfully employ permission marketing adhere to three rules: (1) __________; (2) customers are given the option of opting out,or changing the kind,amount,or timing of information set to them; and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

• A) opt-in customers will be guaranteed the lowest possible price for an item
• B) customers will receive information on-line before that information is available to customers at retail outlets
• C) opt-in customers receive only information that is relevant or meaningful to them
• D) customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
• E) customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online

---

Definitions:

Addictive Disorder

A mental health condition characterized by compulsive engagement in rewarding stimuli, despite adverse consequences.

Generalized Anxiety Disorder

A mental disorder characterized by excessive, uncontrollable worry about daily activities, often accompanied by physical symptoms.

Categorical Information

refers to data or information that is divided into specific categories or groups based on shared characteristics.

Dimensional Information

Data or knowledge that can be measured along different dimensions or scales, often used in assessing or categorizing phenomena.