Examlex
FloNetwork, Inc., is a company that has developed automation solutions for electronic marketing. Its software is able to handle all aspects of permission marketing-based campaigns from list generation and e-mail deployment to real-time tracking and in-depth analysis. To sell its system, the company conducts educational programs targeted to the technical staff in a prospective customer's information technology (IT) department to discuss recent technological developments with the product. In this situation, FloNetwork uses
Direct Marketing
A form of advertising where businesses communicate directly with customers through various channels like mail, email, or phone.
Mass Media Advertising
The process of conveying promotional messages to large, widespread audiences through mediums like television, radio, newspapers, and the internet.
Sales Promotions
Short-term incentives aimed at encouraging the purchase or sale of a product or service, such as coupons, discounts, and contests.
Publicity
The act of publicizing or promoting something or someone through the media, without direct payment, to generate positive news coverage.
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