General Product and Service Categories Dominate Online Consumer Buying Today

question 103

Multiple Choice

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items where

• A) digital delivery is an important factor as well as post-purchase support services.
• B) price and speed of delivery are the determinant sales factors.
• C) convenience is very important, even more so than price or quality.
• D) product information is an important part of the purchase decision but prepurchase trial is not necessarily critical.
• E) price and delivery time are not key factors, but product warranties are very important.

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Definitions:

Stock Exchange

A marketplace where securities, such as stocks and bonds, are bought and sold.

Industrialization

The development of industries in a country or region on a wide scale, transforming economies from agrarian to industrial.

Westward Expansion

The 19th-century movement of settlers into the American West, encouraged by ideas like Manifest Destiny, leading to the growth of new territories and states.

Thomas Edison

An American inventor and businessman who developed many devices that greatly influenced life around the world, including the phonograph and the electric light bulb.