General Product and Service Categories Dominate Online Consumer Buying Today

question 182

Multiple Choice

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing,for which

• A) prepurchase trial is critical.
• B) digital delivery is the single most important factor.
• C) audio or video demonstration is important.
• D) price and delivery time are not key factors.
• E) price and speed of delivery are the determinant sales factors.

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Definitions:

Executive Positions

High-level roles within an organization responsible for making broad corporate decisions, overseeing operations, and setting strategic goals.

Organization-Wide Norms

Accepted standards of behavior and practices that are shared across all levels of an organization.

Power

The ability or capacity to influence or control the behavior of others, often through the possession of authority or resources.

Habit

A regular behavior or practice that is done frequently and often unconsciously.