Customization Refers to

question 203

Multiple Choice

Customization refers to

• A) the specialization in one very small but highly sought-after specialty item.
• B) Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
• C) the growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.
• D) items that are unique in every dimension rather than simply adapted according to limited features.
• E) novelty items used as sales promotions, such as cups, hats, etc., that will be imprinted with a company logo, colors and slogans, if applicable.

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Definitions:

Customer Convenience

The ease with which a customer can purchase and use a product or service.

Marketing Channel

The path or route through which goods move from the producer to the consumer, including intermediaries like distributors and retailers.

Five Second Rule

A popular, albeit scientifically unsupported, belief that food dropped on the ground will not become contaminated with bacteria if picked up within five seconds.

Website Developers

Website developers are professionals or companies that specialize in creating and designing websites for personal, commercial, or educational purposes.