People Who Referred 10 Friends to the Procter & Gamble

question 202

Multiple Choice

People who referred 10 friends to the Procter & Gamble website for Physique shampoo (HYPERLINK "http://www.physique.com"www.physique.com) received a free,travel-size styling spray and were entered in a sweepstakes to win a year's supply of the shampoo.The promotion generated 2 million referrals and made Physique the most successful new shampoo ever launched in the United States.To accomplish this,P&G used __________.

• A) opt-out marketing
• B) customerization
• C) viral marketing
• D) niche marketing
• E) buzz marketing

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Career Portfolio

A collection of documents and artifacts that showcase an individual's skills, accomplishments, experiences, and potential to future employers.

Career Portfolios

A collection of professional documents, projects, and other materials that showcase an individual's skills, accomplishments, and experiences to potential employers.

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A digital platform that allows individuals to showcase their professional and academic achievements and projects.

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