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Do Online Consumers Differ from the General Population? What Three

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do online consumers differ from the general population? What three characteristics of online consumers make them an attractive market?


Definitions:

Testosterone

A steroid hormone that plays a key role in the development of male reproductive tissues, as well as promoting secondary sexual characteristics such as increased muscle and bone mass, and the growth of body hair.

Estrogen

A group of steroid hormones that play a crucial role in the development and regulation of female reproductive and sexual functions.

Pumé People

An indigenous group of people who live in the savannah regions of southwestern Venezuela, known for their semi-nomadic lifestyle and fishing-based economy.

Middle Childhood

A developmental stage that typically encompasses the ages 6 to 12 years, marked by significant growth in cognitive, social, and emotional areas.

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