Automobile Dealerships Have Invested Significant Time,effort,and Money into Their Websites

question 161

Multiple Choice

Automobile dealerships have invested significant time,effort,and money into their websites.Dealerships commonly measure website performance by tracking visits,visitor traffic,and _________-the amount of time per month that visitors spend on their website.

• A) stickiness
• B) glueyness
• C) gumminess
• D) adhesiveness
• E) connectiveness

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Definitions:

Production-oriented Era

A period in business history when the focus was on production efficiency and output rather than on customer needs or preferences.

Sales-oriented Era

A period in marketing history focusing on aggressive sales techniques to push products, regardless of consumer demand or needs.

Value-based Marketing Era

A period in marketing that emphasizes delivering and communicating the value of a product or service to customers, focusing on relationship building and customer satisfaction.

Market-oriented Era

A period in business philosophy where the focus is on customer needs and desires, driving product development and marketing strategies to satisfy those demands.