Online Consumer Lifestyle Segment Called "Click-And-Mortar

question 157

Multiple Choice

online consumer lifestyle segment called "click-and-mortar"

• A) are women who browse retailer websites but do their actual purchasing at traditional retail stores.
• B) rarely spend money online and use the Internet only as an information source.
• C) regularly visit their favorite bookmarked websites and spend the most money online.
• D) regard the Internet as a convenient tool for buying music, books, and computer software.
• E) consist of young, affluent single consumers who spend more time online than any other segment.

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Definitions:

Actual Outcomes

The real results or effects of actions, strategies, or projects as measured against the initial goals or expectations.

Work Efforts

The amount of physical or mental energy expended by an employee to accomplish tasks.

Efficiency

The ability to accomplish a job with minimum expenditure of time and resources.

Competitive Advantage

The unique attributes or capabilities a company has that enable it to outperform its competitors and generate greater value for its stakeholders.