Customization Refers to

question 203

Multiple Choice

Customization refers to

• A) the specialization in one very small but highly sought-after specialty item.
• B) Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
• C) the growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.
• D) items that are unique in every dimension rather than simply adapted according to limited features.
• E) novelty items used as sales promotions, such as cups, hats, etc., that will be imprinted with a company logo, colors and slogans, if applicable.

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Definitions:

Employee Involvement

The degree to which employees are allowed or encouraged to contribute ideas and participate in decisions within their workplace.

Production Line Approach

A method of manufacturing in which products are assembled progressively from components to finished goods while moving continuously along a conveyor or line.

Dynamic

Characterized by continuous change, activity, or progress, often used to describe systems, processes, or personalities.

Micromanagement

A management style where a manager closely observes or controls the work of subordinates or employees.