According to Ian Wolfman,"Brands That Thrive Will Be Those,like Pizza

question 289

Multiple Choice

According to Ian Wolfman,"Brands that thrive will be those,like Pizza Hut,that can efficiently build sustainable relationships with people-relationships that have both high __________ and high __________."

• A)trust;transactions
• B)levels of communication;brand awareness
• C)customer loyalty;consumer expectations
• D)customer interaction;product awareness
• E)customer value;mutual respect

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Definitions:

Responsibility Centers

Responsibility centers are parts of an organization treated as separate units for the purpose of assigning and evaluating financial performance.

Evaluating Performance

The process of assessing the effectiveness and efficiency of operations, employees, or processes.

Managers

Individuals responsible for planning, directing, and overseeing the operations and employees within an organization to achieve its objectives.

Return on Investment

A metric that indicates the profit or loss incurred from an investment in comparison to the total funds invested.