Figure 20-7 -Consider Figure 20-7 Above,which Is an Account Management Policy Grid

question 297

Multiple Choice

Figure 20-7
-Consider Figure 20-7 above,which is an account management policy grid that groups customers according to level of opportunity and the firm's competitive sales position."D" represents what account management policy?

• A) Accounts should emphasize a heavy sales organization position or shift resources to other accounts if a stronger sales organization position is impossible.
• B) Consider (1) replacing personal calls with telephone sales or direct mail to service accounts and (2) dropping the account if it is unprofitable.
• C) Accounts offer little opportunity and the sales organization position is weak.
• D) Accounts should receive a high level of sales calls and service to retain and possibly build accounts.
• E) Accounts should receive moderate level of sales and service to maintain current position of sales organization.

Understand the demographic changes in the U.S. population and their implications.

Identify the different types of communication within organizations.

Recognize the elements that contribute to an institution's social media voice.

Describe key components of successful PR programs.

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Definitions:

High Mobility

Refers to the ability of individuals, goods, or information to move or be moved quickly and easily within or across geographical, social, or digital spaces.

Equality of Opportunity

The principle that all individuals should have the same opportunities to achieve success and advancement, without discrimination based on race, gender, class, or other irrelevant factors.

Equality of Condition

An ideal state wherein all individuals have the same access to resources, opportunities, and rights, eliminating disparities based on socio-economic status or other attributes.

Schoolwork

Assignments and academic tasks assigned to students by their teachers as part of their educational curriculum.