Marketers Use Social Media to Reach the Important Market of College-Age

question 35

Multiple Choice

Marketers use social media to reach the important market of college-age students because

• A) of their discretionary spending.
• B) only a small percentage of students check their Facebook pages.
• C) Internet advertising is ineffective with this age group.
• D) these media are less effective than print and TV advertising.
• E) rebellious students reject the brands their parents buy.

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Definitions:

Authors

Individuals who create written works, whether fiction or non-fiction, in various formats including books, articles, and poems.

Point Of View

The perspective from which a story is narrated or an issue is considered, influencing how events or arguments are interpreted.

Positive Person

An individual who maintains an optimistic and hopeful outlook, focusing on the good aspects in various situations.

Network

A connected group or system of individuals, entities, or components that exchange information or resources.