Is Important for Marketers to Reach College-Age Students in the U.S.because

question 169

Multiple Choice

is important for marketers to reach college-age students in the U.S.because

• A) college age students are sensitive to the environment, which carries over to their media usage.
• B) only a small percentage of students check their Facebook pages.
• C) Internet advertising is ineffective with this age group.
• D) the information sources they use to make buying decisions.
• E) students reject the brands their parents buy.

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Definitions:

Ethical Treatment

The provision of humane and morally appropriate care or handling, often discussed in the context of animals or patients.

Animals

Animals are multicellular, eukaryotic organisms in the kingdom Animalia that breathe oxygen and consume organic material.

Research

Research is the systematic investigation and study of materials and sources to establish facts and reach new conclusions, often involving the collection and analysis of data.

Ethical Behavior

Conduct based on accepted principles of right and wrong, guiding individuals and organizations in moral decision making.