Figure 19-2 -Based on the Social Media Identified in Figure 19-2 Above,the

question 49

Multiple Choice

Figure 19-2
-Based on the social media identified in Figure 19-2 above,the social media site rated highest in media richness and lowest in self-disclosure is

• A) Wikipedia.
• B) Facebook.
• C) Second Life.
• D) World of Warcraft.
• E) Farmville.

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Definitions:

Account Segmentation

The process of dividing a company's customer accounts into distinct groups based on criteria such as size, needs, or behavior to tailor marketing and sales approaches.

Territory Management

The process of managing sales or business operations within a specific geographical area to maximize efficiency and productivity.

80/20 Principle

A rule suggesting that 80% of outcomes result from 20% of all causes for any given event.

Key Accounts

Large, significant customers that contribute a substantial portion of a company's revenue.