Brand Managers Find Out What People Are Saying About Their

question 68

Multiple Choice

Brand managers find out what people are saying about their brand on Twitter by

• A) having employees perform spot-checks on posts.
• B) creating their own Twitter account and seeing what "followers" say on Facebook.
• C) using keyword search monitoring from services such as CoTweet or HootSuite.
• D) recognizing that posts are too brief to allow for a substantive mention of their brand.
• E) employing outside search services such as Google and Bing.

---

Definitions:

Goal Setting

Goal setting involves the process of identifying specific, measurable, achievable, relevant, and time-bound objectives to direct individual or organizational efforts.

Goals Increase

Goals increase refers to the raising or intensifying of objectives that an individual or organization aims to achieve, often associated with enhancing performance or outcomes.

Manager Assigns

The process where a manager allocates tasks, responsibilities, or resources to employees or departments.

Individual's Involvement

The degree to which a person actively engages in and commits to a particular task, project, or organization.