Performance Measures for Social Media Are Divided into These Two

question 157

Multiple Choice

Performance measures for social media are divided into these two types: __________ and __________.

• A) number of photos uploaded; number of characters types (comments, tweets, etc.)
• B) purchases made online; purchases made in a store as a result of a link from a social media website
• C) traditional media costs; social media costs
• D) number of views of a YouTube video; a viral video on Vimeo
• E) those linked to inputs or costs; those tied to the outputs or revenues

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Definitions:

Instrumental Aggression

Aggressive behavior that is intentional and planned, used as a means to achieve a specific goal, distinct from impulsive or emotional aggression.

Aggressor

An aggressor is an individual or country that initiates an attack, conflict, or hostile action towards another.

Reactive

Responding to events or stimuli rather than initiating actions proactively; typically characterized by responses to environmental or situational factors.

Proactive

Taking initiative by acting in advance of future situations, rather than just reacting.