__________ Measure Most Closely Ties the Cost of the Social

question 123

Multiple Choice

__________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.

• A) cost per click.
• B) cost per thousand.
• C) negotiated measure.
• D) cost per view.
• E) cost per action.

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Definitions:

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time, showing the company's financial position.

Income Statement

A statement that outlines the financial activities, including incoming revenue, outgoing expenses, and total net profit, of an organization within a specific time.

Return On Equity

A financial ratio that measures the profitability of a company in generating profit from its shareholders' equity.

Dividends

Disbursements from a company to its shareholders, typically originating from the firm's earnings.