Click-Through Rate Is

question 96

Multiple Choice

click-through rate is

• A) the percentage of recipients who have clicked on a link on the Page to visit a specific site.
• B) the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
• C) the percentage of customers who buy a product from the brand website.
• D) the total number of people who have visited a brand's Facebook Page and have become Facebook fans of the product.
• E) the total number of people who have purchased the product online divided by the number of people viewing the Page.

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Definitions:

Disadvantages

Negative aspects or conditions that reduce the effectiveness or desirability of something.

Agent's Liability

refers to the legal responsibility an agent holds when acting on behalf of a principal, including obligations and potential damages or losses that occur during the act.

Principal

In financial contexts, the amount of money originally invested or loaned, excluding any interest or profit.

Liability Problem

An issue arising from being legally responsible for something, especially in terms of debts or legal penalties.