AOI Marketing Team Used the Following Approach in Its Bitter

question 95

Multiple Choice

AOI marketing team used the following approach in its Bitter Girls marketing strategy to develop a following in its target market by

• A) setting up a Twitter account for each of the Bitter Girls.
• B) producing a six-minute YouTube video, featuring a one-minute cameo appearance by each girl.
• C) creating a hypothetical LinkedIn "connection" for each Bitter Girl.
• D) creating an official Facebook Page, developed a story line on Facebook, and ran highly targeted Facebook ads.
• E) asking Facebook fans to submit creative stories about each Bitter Girl.

Identify factors that affect self-concept and distinguish between influences.

Recognize the role of social comparison in self-esteem and performance improvement.

Describe how parenting styles influence children's self-esteem and personality traits.

Explain the differences between individualistic and collectivistic cultures and their impact on self-perception.

---

Definitions:

Contingency Leadership Theory

A leadership theory that suggests the effectiveness of a particular style of leader is contingent upon the situation or environment.

Task-Related Goals

Objectives that are specifically aimed at accomplishing a task, focusing on performance standards and outcomes directly tied to the task.

LMX Theory

Leader-Member Exchange theory, a leadership model that suggests leaders develop different types of relationships with their subordinates.

Leadership Situations

Contexts or scenarios where the need for leadership is identified, often characterized by various challenges and opportunities.