Which of the Following Is the Best Marketing Strategy for Promoting

question 33

Multiple Choice

Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?

• A) create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products.
• B) monitor e-mail for customer complaints and respond promptly with a 50% discount coupon
• C) hold a cooking contest to generate new recipes using Betty Crocker products
• D) produce commercials incorporating images of Betty Crocker cooking with Julia Child
• E) produce a movie featuring a female or male cooking her/his way through all the recipes in the latest edition of the Betty Crocker cookbook

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Definitions:

FM Modulator

A device that converts audio signals into FM signals, allowing them to be played through an FM radio receiver.

In Stock

Indicates that items are available for purchase and can be delivered or picked up immediately, as they are present in the inventory.

Close

The final step in a sales process where the salesperson secures the agreement of the customer to purchase.

Modified T-Account Close

A closing technique where the salesperson lists the pros and cons of purchasing a product in a T-account format to help the prospect make a decision.