Fixed Amount Paid to a Site for Posting an Ad

question 55

Multiple Choice

fixed amount paid to a site for posting an ad for a finite amount of time is referred to as

• A) cost per thousand (CPM).
• B) cost per click (CPC).
• C) cost per action (CPA).
• D) negotiated (cost).
• E) commission (cost).

---

Definitions:

General Journal

A general journal is an accounting ledger that is used to record all transactions of a business in chronological order, prior to their transfer into specific accounts in the general ledger.

General Ledger

A comprehensive accounting record of a company’s financial transactions over its life, encompassing all accounts.

Chart of Accounts

An organized list of all accounts in a business entity's financial records, each with a unique account number.