Create a Successful Advertising Campaign on Facebook,a Good Strategy a Brand

question 37

Multiple Choice

create a successful advertising campaign on Facebook,a good strategy a brand manager can use is to

• A) create ads that will appear in a specified, strategic position on every page when users log into their profiles.
• B) create and send an e-mail message to every registered Facebook user.
• C) create video ads with a funny, engaging, character spokesperson for the brand that will capture users' attention and "go viral."
• D) create ads that incorporate controversial topics like religion and politics to get Facebook users to "like" their Page.
• E) create a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.

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Definitions:

Perpetuity

A financial instrument that pays a fixed amount of money indefinitely, with no end date.

Annually Compounded

A method of calculating interest where the interest is added to the principal sum once a year, resulting in interest on interest.

Fair Market Value

The price at which an asset would trade in a competitive auction setting, reflecting the true value as agreed upon by a willing buyer and seller.

RRSP

A Registered Retirement Savings Plan, a Canadian investment account for holding savings and investment assets, with certain tax advantages.