Type of Appeal Used to Suggest to the Audience That

question 352

Multiple Choice

type of appeal used to suggest to the audience that the product will increase the attractiveness of the user is referred to as a(n) _________.

• A) authoritarian appeal
• B) coercive appeal
• C) family appeal
• D) fear appeal
• E) sex appeal

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Definitions:

Utility Change

refers to changes in the level of satisfaction or happiness that a consumer derives from consuming goods or services, indicating shifts in preferences or economic circumstances.

Marginal Utility

The increase in satisfaction or utility that a person receives from consuming an additional unit of a good or service.

Total Utility

The complete fulfillment derived from the consumption of a specific amount of products or services.

Utility-Maximizing

The economic principle where individuals or entities choose to allocate their resources in a way that maximizes their satisfaction or utility.