Three Guidelines on Marketing and Promoting a Brand Using YouTube

question 39

Multiple Choice

three guidelines on marketing and promoting a brand using YouTube include: (1) create a channel rich in key words to improve the odds of the video showing up in user searches; (2) target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits; and (3) __________.

• A) use an expert to inform the audience about product features and benefits
• B) tie the product to a current political or news event
• C) remember that money matters-cost is a factor
• D) include humorous content to attract as many viewers as possible
• E) limit the video to one minute or less, the same as a TV or radio ad time limit

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Definitions:

Compounded Annually

Interest calculation on the principal and the accumulated interest once a year.

Annual Payments

Payments made once every year towards a debt or investment.

Future Value

The value of an asset or sum of money at a specific future date, calculated by applying expected rates of growth or interest.

Compounded Monthly

Interest calculation method where the interest is added to the principal each month, and the total becomes the principal for the next calculation.