Using Social Media a Brand Manager Tries to Select and Use

question 104

Multiple Choice

using social media a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1) the number of daily visitors to the website, (2) __________,and (3) the focus of the website

• A) the availability of social network to run apps
• B) the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
• C) the characteristics of these visitors
• D) the ability of the social network to pull controversial content
• E) the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

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Definitions:

Cost of Equity

The return that investors require for investing in a company's equity, representing the compensation for taking on the risk of investing in the company.

Debt/Equity Ratio

A metric that illustrates the division of financing between debt and equity for a company's assets.

Cost of Equity

The return a firm theoretically pays to its equity investors, i.e., shareholders, to compensate for the risk they undertake by investing their capital.

Cost of Debt

The effective rate that a company pays on its current debt as part of its capital structure.