Per Click Is a Performance Measure in Which __________,Whereas Cost

question 116

Multiple Choice

per click is a performance measure in which __________,whereas cost per thousand is a performance measure in which __________.

• A) a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000
• B) a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000; a company paying a set amount to Facebook for every time a user clicks on its ad
• C) a company paying a set amount to Facebook for every time a user clicks on its ad and goes to its website; a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000
• D) a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company paying a set amount for the ad to be placed on the website for a certain amount of time
• E) a company paying a set amount for the ad to be placed on the website for a certain amount of time; a company paying a set amount to Facebook for every purchase that originated from an ad on a website

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Definitions:

Supply Schedule

A table that shows the relationship between the price of a good and the quantity supplied.

Competitive Market

A market structure characterized by many sellers and buyers, free entry and exit, and products that are similar but differentiated.

Going Price

The current market rate at which a particular good, service, or commodity can be bought or sold.

Market

A system or arena in which commercial dealings are conducted, or where supply meets demand.