Is the Best Way a Brand Manager Might Deal with "Key

question 117

Multiple Choice

is the best way a brand manager might deal with "key influencers" during a social media attack on a brand?

• A) Respond with aggression to get them to back down.
• B) Ignore them and they will stop commenting.
• C) Undermine their credibility by emphasizing the fact that they are not "experts."
• D) Communicate directly and honestly.
• E) Accept whatever solution they offer, as they will not cooperate any other way.

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Definitions:

Economic Recession

A period of significant decline in economic activity across the economy, lasting longer than a few months.

Employee Diversity

The practice of including people of various backgrounds, experiences, and perspectives within a workforce to enhance innovation and decision-making.

Divisiveness

Divisiveness describes the characteristic or tendency of causing disagreement or hostility between people, leading to separate factions or groups being formed within a community.

Valuing Diversity

Recognizing, respecting, and appreciating differences in culture, perspective, and background among individuals in a group or organization.