__________ Measure Most Closely Ties the Cost of the Social

question 123

Multiple Choice

__________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.

• A) cost per click.
• B) cost per thousand.
• C) negotiated measure.
• D) cost per view.
• E) cost per action.

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Definitions:

Publicity Stunts

Intentionally designed events or activities created to attract public attention and media coverage, often used by marketers or public relations professionals to generate interest.

Press Conference

A media event in which an organization or individual presents information and answers questions from journalists.

Corporate Social Responsibility

A concept where businesses integrate social and environmental concerns in their operations and interactions with their stakeholders.

Modern Public Relations

The strategic management of communication and relationships between organizations and their diverse publics using current technologies and methods.