A Performance Measure,share of Voice Is

question 82

Multiple Choice

a performance measure,share of voice is

• A) the number of comments users are making on a product or a brand.
• B) the percentage of comments users are making on the unique videos posted about a product or brand.
• C) the brand's share or percentage of all the online social media chatter related to a product category or topic.
• D) the number of users tweeting about a brand or product.
• E) the number of users chatting online about a brand or product.

---

Definitions:

Fixed Cost

Costs that remain constant regardless of any change in a firm's activity level, such as lease payments or insurance premiums.

Depreciation

The systematic allocation of the depreciable amount of an asset over its useful life.

Discount Rate

In discounted cash flow analysis, it's the rate used to bring future cash flows down to their present worth.

Accounting Break-even Quantity

The number of units that must be sold to cover all costs, both fixed and variable, with no profit or loss.