Which of the Following Statements About Inquiry Tests Is MOST

question 77

Multiple Choice

Which of the following statements about inquiry tests is MOST accurate?

• A) With inquiry tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• B) With inquiry tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
• C) Inquiry tests involve studies such as controlled experiments and consumer purchase tests.
• D) In an inquiry test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favorable attitude toward the product advertised.
• E) In an inquiry test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

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Definitions:

Indulgent

Exhibiting leniency or a tendency to be overly generous in granting freedom or wishes to oneself or others.

Cultural Goal

Objectives, ideals, or outcomes that are valued and pursued by a community or society, shaping behaviors and norms.

Survival Goal

An objective or aim focused on ensuring the continued existence, safety, and well-being of an individual or group in challenging circumstances.

Economic Goal

Refers to the aims a society or nation seeks to achieve in the interest of securing economic welfare, such as stability, growth, efficiency, and equity.