Which of the Following Responses Does the Textbook Recommend a Brand

question 128

Multiple Choice

Which of the following responses does the textbook recommend a brand manager take during a social media attack on a brand?

• A) Respond immediately respond to the attack with aggression to get the attackers to back down.
• B) Ignore your detractors so they will stop commenting.
• C) Communicate your solution through multiple social media platforms.
• D) Use only traditional media to reach the target audience because the issues can be explored in greater detail that way.
• E) Accept whatever solution the attackers offer, as quickly as possible.

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Definitions:

Social Status

The position or rank of a person or group within the hierarchical structure of society.

Selfies

Photographs that an individual takes of themselves, typically with a smartphone or webcam, and often shared on social media.

Universally Accepted Meanings

Concepts or symbols that are recognized and understood across diverse cultures or societies.

Nonverbal Communication

The process of conveying a message without the use of words, which can include gestures, facial expressions, and body language.