Figure 18-2B -Respect to Figure 18-2B Above,"B" Represents Which Media Alternative That

question 267

Multiple Choice

Figure 18-2B
-respect to Figure 18-2B above,"B" represents which media alternative that has the SECOND LARGEST amount of advertising expenditures (or "slice" of the pie chart) ?

• A) direct mail
• B) newspapers
• C) radio
• D) magazines
• E) television

---

Definitions:

Countercultural Values

Beliefs and practices that oppose or deviate from the dominant norms and values of society.

Adaptive Culture

An organizational culture characterized by flexibility, and the ability to change in response to external conditions.

Dominant Culture

The set of shared beliefs, values, norms, and practices that is accepted by the majority of members in a society or organization.

Deculturation

The process of losing one's cultural identity, usually as the result of external pressures or assimilation into another culture.