Which of the Following Statements About Comparative Advertising Is MOST

question 253

Multiple Choice

Which of the following statements about comparative advertising is MOST accurate?

• A) Comparative advertisements now constitute over 90% of all television ads.
• B) Comparative advertisements attract more consumer attention for the advertiser's brand.
• C) Comparative advertisements can decrease the perceived quality of the advertiser's brand.
• D) Comparative advertisements have been banned by the Federal Trade Commission.
• E) Comparative advertisements can, and often do, cause more harm than good.