While Many Commercials That Use Humorous Appeals Gain the Attention

question 105

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience,they

• A) are effective across cultures when used in a global campaign.
• B) contain no information to help consumers.
• C) do not appeal to either men or women.
• D) wear out quickly, boring the consumer.
• E) don't appeal to the Generation Y target audience.

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Definitions:

Loyal

The quality of being faithful or devoted to a person, country, group, or cause.

Stockholders

Individuals or entities that own shares of stock in a corporation, making them partial owners of the company.

Marginal Efficiency

The rate of return on an investment that is additional or marginal to the current level of investment.

Capital

Assets or resources, such as machinery, buildings, or money, that can be used to produce goods and services and generate wealth.