Average Number of Times a Person in the Target Audience

question 130

Multiple Choice

average number of times a person in the target audience is exposed to an advertisement is referred to as __________.

• A) the exposure rate
• B) GRPs
• C) frequency
• D) the hit rate
• E) CPM

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Definitions:

Voltage

The electrical potential difference between two points, or the force that drives an electric current between those points.

Armature

The rotating part of an electric machine, such as a motor or generator, around which the electromotive force is generated.

Pulse-width

The duration of time that a pulse in a pulse modulation system is at a high or significant level, important in determining signal characteristics.

ServoDisc Motor

A motor that employs a printed circuit board as the armature.