Which of the Following Statements Describes a Key Difference Between

question 235

Multiple Choice

Which of the following statements describes a key difference between advertising and publicity?

• A) Publicity is more expensive on a cost-per-contact basis than advertising.
• B) Publicity is usually directly paid, and advertising is usually indirectly paid.
• C) Advertising is usually directly paid, and publicity is usually indirectly paid.
• D) Advertising provides an immediate feedback loop, and publicity does not.
• E) Publicity always has a much greater reach than advertising.

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Definitions:

Services

Constitutes intangible economic activities provided by businesses or individuals that result in customer satisfaction without producing a physical product.