Disadvantage of Using the Internet as an Advertising Medium Is

question 369

Multiple Choice

disadvantage of using the Internet as an advertising medium is

• A) as a relatively new medium, it has attracted limited use.
• B) it is difficult to translate messages that can be used in social media networks like Facebook and Twitter.
• C) the medium is new so standards for various formats are still evolving.
• D) it often creates more traffic than a firm can actually handle.
• E) pay-per-click search ads on Google are expensive and ineffective.

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Definitions:

Partial Equity Method

An accounting method where an investment is recorded at cost and adjusted for post-acquisition changes in the investor’s proportion of the investee's net assets.

Outstanding Shares

Outstanding shares refer to the total number of shares of a corporation's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares.

Consolidation Worksheet

A tool used in the preparation of consolidated financial statements that helps in combining the financial information of a parent company and its subsidiaries.

Inventory Transfers

The process of moving inventory from one location to another within the same company, affecting stock levels but not the company's overall inventory.