Which of the Following Statements About Inquiry Tests Is MOST

question 77

Multiple Choice

Which of the following statements about inquiry tests is MOST accurate?

• A) With inquiry tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• B) With inquiry tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
• C) Inquiry tests involve studies such as controlled experiments and consumer purchase tests.
• D) In an inquiry test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favorable attitude toward the product advertised.
• E) In an inquiry test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

---

Definitions:

Writing Process

The sequence of actions involved in producing a written document, typically including prewriting, drafting, revising, editing, and publishing.

First Draft

The initial version of a document or product, before reviewing and making necessary revisions.

Direct Approach

The direct approach in communication or problem-solving involves addressing issues straightforwardly and immediately, without evasion or ambiguity.

Hostile

In a manner that is unfriendly or antagonistic.