Disadvantage of Using Newspapers as an Advertising Medium Is

question 52

Multiple Choice

disadvantage of using newspapers as an advertising medium is

• A) their inability to cover local markets.
• B) readers damage the newspaper when clipping its ads.
• C) their short life span.
• D) the high cost of ads.
• E) their quick consumer response.

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Definitions:

Initial Maturities

Refers to the initial period before a financial instrument or security matures or expires.

Commercial Paper

A short-term unsecured debt instrument issued by corporations to finance their immediate operational needs.

Unsecured Debt

A type of debt or general obligation that is not protected by a guarantor or collateralized by a lien on specific assets of the borrower.

Short-Term

Relating to or occurring on a brief or immediate timescale, typically within one year.