Stephen Elop,President,Microsoft Business Division,launched Office 2010 at an Event in New

question 184

Multiple Choice

Stephen Elop,President,Microsoft Business Division,launched Office 2010 at an event in New York,representatives of the media were invited to attend.The company announced the worldwide availability of Microsoft Office 2010,as well as Microsoft Visio 2010 and Microsoft Project 2010,for business customers worldwide.This is an example of a ___________.

• A) news release
• B) news conference
• C) promotional giveaway
• D) PSA
• E) co-operative advertising

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Definitions:

Negative Reinforcer

A stimulus whose removal or avoidance following a behavior increases the likelihood of that behavior occurring again in the future.

Conditioned Stimulus

A formerly neutral signal that, once it is linked with an unconditioned stimulus, ultimately evokes a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without any prior learning.

Immediate Reinforcers

Immediate reinforcers are stimuli that follow a behavior and increase the likelihood of its repetition shortly thereafter.