During the Evaluation Phase of an IMC Program,a Firm Will

question 201

Multiple Choice

During the evaluation phase of an IMC program,a firm will __________ and make needed changes.

• A) posttest the promotion
• B) design the promotion
• C) state the mission
• D) identify possible advertising or promotional firms
• E) carry out the promotion

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Definitions:

Complements in Production

Goods that are produced together in the production process; an increase in the production of one leads to an increase in the production of the other.

Wage

The fixed regular payment, typically calculated on an hourly, daily, or piecework basis, made by an employer to an employee for their labor.

Marginal Revenue Product Curve

A curve showing the additional revenue a firm earns by employing one additional unit of input, holding other factors constant.

Competitive Seller

A seller in a competitive market who takes the market price as given and whose output decision does not affect the market price.